Let’s Make Up a New Company Name

To go with my recent (and ongoing) tagline refresh project, I thought it would be fun to come up with a new name for my freelance writing and editing business.

One of my favorite company names is General Atomics. They work in nuclear energy and defense, so ick all around.

Another favorite is General Dynamics. Also icky, unfortunately.

My third favorite is Applied Materials. Semi-conductors. Ho-hum.

You can see where this is going, so let’s get started.

  • Atomic Dynamics
  • Dynamic Atomics
  • Atomic Materials
  • Applied Dynamics
  • Material Atomics
  • Dynamic Materials
  • Dynamic Applied Atomics
  • Atomic Applied Dynamics

None of that has anything to do with what I do. Or does it?

Atom: “ The irreducible, indestructible material unit postulated by ancient atomism.” Or, in other words, “uncuttable.” Whether I’ve written it or edited it, that’s true for everything I produce (or ought to be): clear, concise, irreducible.

Dynamic: “Characterized by continuous change, activity, or progress…” Any firm that flirts with changing its name from “Lars Peterson Editorial Services” to “Material Dynamics”, is materially dynamic.

Applied: “Put into practice or a particular use…” Such as this exercise in business naming.

Applied Dynamic Atomics: Reality Transcription Services